Advanced Digital Marketing With AI Tools
- In depth consumer psychology
- Comprehensive skill set
- Real World Application
- Capstone Project
- Industry Readiness
Course Overview:
Key Features:
- 100% Online & Flexible Learning
- Real-World Projects and AI Tool Demonstrations
- Hands-on Training with Tools like ChatGPT, Canva AI, Jasper, SEMrush, Surfer SEO, and more
- Certification on Completion
- Live Q&A and Expert Mentor Support
- Lifetime Access to Resources and Recorded Sessions
- Case Studies on Real Business Use of AI in Marketing
Enquiry Form
Skills Covered
- AI-driven Content Creation and Curation
- AI-Powered SEO and SEM Strategies
- Social Media Automation with AI
- Predictive Analytics and Campaign Optimization
- Email Marketing Automation
- AI in Customer Segmentation and Personalization
- Conversion Rate Optimization Using AI Tools
- Performance Tracking and Reporting with AI Dashboards
Benefits
- Boost your productivity and reduce manual marketing efforts
- Make smarter marketing decisions using data and predictive insights
- Enhance your resume with a futuristic marketing skillset
- Stay ahead of the curve in a competitive digital job market
- Ideal for upskilling or launching a freelancing/agency career
- Understand the ethics and limitations of using AI in digital marketing
Digital Marketing Online Batches
Digital Marketing Online Training
Start Date: 10 th Sep
Time : GMT 8 – GMT 12
Duration : 64 hours (Sat -Sun)
Number of Session: 16
USD 999
Digital Marketing Online Training
Start Date: 10 th Oct
Time : GMT 8 – GMT 12
Duration : 64 hours (Sat -Sun)
Number of Session: 16
USD 999
Eligibility
Syllabus
History of Marketing
Traditional vs Digital Marketing
Digital Marketing Channels
Digital Consumer Journey
Understanding Online Business Goals
Digital Visibility Strategy
Website Planning
Local Visibility Strategy
Social Media Strategy
Online Lead Strategy
Need of online Advertising
Types of Online Ads
Media Buying Principles
Nurturing & Lead Funnels
Video Creation Strategy
Importance of Video Marketing
• Types of Online Videos
Building Explainer Video Scripts
Live Exercise: Creating Explainer Videos • Video Scripting
Basic Video Editing
Setting Youtube Channel
Uploading Video on Youtube
Introduction to social media mastery
Introduction to social media marketing with Case Study
Social Media Gameplan: Tools, Tips & Growth Hacks
Building brands on facebooks
The Power of Facebook for Digital Marketing
Success FB Profile vs. Page Vs. Group
Creating Pages and Groups
How to Optimize Your Profile
Settings How to Grow Your FB Page
Tools of Meta Business Suite
Social Media Audit
Strategic Best Practices
FB Messenger Optimization
FB Posting Ideas
Creating Content Calender
facebook monetization
Harnessing the Power of X Marketing
Introduction to X
Setting Up an Optimized X Profile
Content Strategy on X
X Analytics
Quick Guided Setup
Success Stories and Case Studies
Mastering LinkedIn & LinkedIn Marketing
Build a Powerful LinkedIn Presence to Attract Jobs & Projects
Introduction to Linkedin
Setting Up a LinkedIn Profile Essential Components
Optimizing Your LinkedIn Profile
Setting Up a LinkedIn Profile Essential Components
LinkedIn Analytics
What is Linkedin SSI?
Mastering Instagram for Digital Marketing
Instagram Profile Optimization
Instagram Competitor Brand Audit
Instagram Tool
Audit Instagram
Campaign Bucket Sheet
Social Media Content Planning (Content Calendar)
Influencer Marketing and Research
Intagram Marketing for Influencers
Landing Page Strategies That Work
Key Elements of a Landing Page
User Flow Designing
LP Copywriting
Building: Action, Trust & Thank-You Page
A/B Versions Of LP
Key LP Creation Tools
Meta Advertising (Instagram & Facebook)
Meta Ads from beginner to advanced
Meta Ads Eco System
Meta Ad Campaign Structure
Campaign Objective Types
Audience Targeting Basics
Meta Ad Formats
Meta Ads Policy
Scaling Your Meta Ad Campaign
Google Analytics & Ga4
what is Google Analytics 4
Google Analytics Hierarchy Overview
Steps For Configuring GA4 & Installation in Website
Types Of Analytics Reports
Google Ads Complete Guide
History of Google ads
Advantages and Facts of Google Ads
Google Ads vs Meta Ads
Types of Google Ads
Google Ads Account Structure
Keyword Research in Google Ads
Bidding in Google Ads
Difference Between Google ads and DV 360
Google Ads Interview Questions
Google Search AdsHow to Create Search Ad Campaign?
How to setup Ad Set and Ad Group ?
How to Write Compelling Ad copy ?
Conversion Code tracking & Setup
Bing Ads
What is Bing Ads?
Difference between Bing Ads and Google Ads
Benefits of advertising on Bing Network
Account Setup & Navigation
Creating a Microsoft Advertising account
Search campaigns
Keyword Research & Match Types
Using Keyword Planner in Microsoft Ads
Ad copywriting best practices
Setting up billing and payments
Search Ad Case Study (Real Estate)
Keyword Research
Bid Amount Calculation
Ad Set Creation
Ad copy & Keyword Optimization
Budget Handling
Landing Page Creation & Testing
Ad Schedule
GA Recommendations
Display Advertising
Difference Between Search Ad / Display Ad
Google Display Ads Campaign Configuration
Standard & Responsive Display Ad Dimensions
Smart Bidding & Manual Bid Strategy Analysis
Structuring an Optimized Ad Set
Ad Creative and Copy Development
Budget Management and Pacing Techniques
Live Demonstration of Google Display Campaign
Rebranding & Remarketing
Definition of Remarketing
How Remarketing Enhances Return on
Investment (ROI)
Key Elements of an Effective Remarketing Strategy
Audience Types for Remarketing
Remarketing Tag Implementation
Display and Video Ad Remarketing Campaign
– Live Demonstration
Search Network Remarketing via Google Ads
Cross-Platform Remarketing on
Facebook & Instagram
Video Advertising
Overview of Video Advertising
"Classification of Video Ad Formats"
Types of Video Campaign Objectives
Budget Allocation and Media Planning
Bidding Models and Optimization Techniques
Step-by-Step Execution of a Video Campaign
Shopping Advertising
Overview of Google Shopping Ads
Understanding Google Merchant Center (GMC)
Google Merchant Center Setup and Integration
Product Feed Optimization Techniques
Budget Allocation and Spend Management
Advanced Bidding Strategy for Shopping Ads
End-to-End Video Campaign Execution (Live Walkthrough)
Email Marketing
Strategic Significance of Email Marketing
Core Objectives and Strategic Benefits of Remarketing
Application and ROI Optimization through Remarketing
Key Categories of Email Campaigns
Leading Email Marketing Platforms
"Email Copywriting and Optimization Best Practices"
Marketing Automation & Drip Campaign
Email List Building and Lead Capture Tools
Quora Marketing
Overview of Quora for Brand Visibility
Creating & Optimizing Quora Profiles
Identifying & Answering High-Value Questions
Crafting Engaging, SEO-Friendly Answers
Using Quora Spaces for Community Growth
Quora Content Strategy & Consistency
Driving Website Traffic via Quora
Introduction to Quora Ads
Tracking Performance & Analytics
Pinterest Marketing
Pinterest as a Visual Search Engine
Setting Up a Business Profile & Boards
Pinterest SEO & Keyword Optimization
Seasonal Trends & Campaign Ideas
Introduction to Promoted Pins (Ads)
Analyzing Pin Performance with Pinterest Analytics
Growth Hacking
introduction to Growth Hacking
Understanding the AARRR Framework
Identifying Growth Loops & Funnels
Customer Persona & Data-Driven Targeting
Landing Page & Conversion Rate Optimization (CRO)
Email & Automation for Scalable Growth
Online Reputation Management
Introduction to ORM
Key Elements of Reputation Management
Monitoring Brand Mentions & Sentiments
Handling Negative Reviews & Feedback
Building a Positive Online Image
ORM for Individuals vs. Businesses
Search Engine Reputation Management (SERM)
Social Media & ORM Integration
Crisis Management in Digital Reputation
ORM Tools & Reporting
Inbound Marketing
Inbound Marketing vs. Outbound Marketing
Audience Profiling and Buyer Persona Mapping
Customer Journey & Buyer Touchpoint Mapping
High-Impact Content Formats by Funnel Stage
Strategic Content Distribution Channels
Content Ideation and Topic Generation
Creating a Content Ideation Framework
Content Repurposing Strategy
Web Content Writing
Key Fundamentals of Content Writing
Content Writing for Business Websites
Leading Tools for Content Creation
AI-Powered Tools for Content Development
Conversational Content for Social Media
E-commerce Content Writing
Content Writing vs. Copywriting
Best Practices for Copywriting
Creating Effective Ad Copy
Writing for Landing Pages
Funnel Copywriting – WhatsApp & Newsletters
Storytelling in Content
Section 1:
Introduction to AI-Powered Digital Marketing
What is AI-Based Digital Marketing?
Applications of AI in Digital Marketing
Section 2:
ChatGPT & Prompt Engineering
ChatGPT Overview
Prompt Engineering Industrial Aspects
Prompt Engineering Principle - PIC
Prompt Engineering Models
Prompt Engineering Examples
Section 3:
AI for Content & Copywriting
Video Scripting Using AI
SEO Web Content Writing Using AI
Persona Identification Using AI
Social Media Content Planning Using AI
Ad Copywriting Using AI
Generating Landing Page Content
Nurturing Content Using AI - SMS, WhatsApp, Emails
Bonus: Prompt Bank for Key Tasks
Section 4:
AI for Branding
Custom Image Creation Using AI
Banner & Mockups Creation - Ads,
Social, Ecommerce
Audio & Voice-Over Creation
Presentation Creation
Video Creation
Demo Certificate
What Our Learner’s Say
Awon Learning’s Digital Marketing with AI Tools course helped me completely rethink how marketing works today. From content automation to customer segmentation with AI, the practical approach made complex tools feel easy to use.
This course gave me real-time skills in SEO, PPC, email marketing, and how to leverage tools like ChatGPT, Jasper, and Canva AI. Awon Learning’s instructor explained everything clearly, with real-world examples that I could apply instantly.
The training was well-structured, interactive, and packed with insights. I especially appreciated how Awon Learning blended traditional marketing fundamentals with the power of AI tools to boost performance and productivity.
As someone with zero marketing background, I found Awon Learning’s course incredibly easy to follow. The modules were step-by-step, and the hands-on sessions helped me build actual ad campaigns using AI optimization tools.
FAQ's
Digital marketing offers global reach, cost-effectiveness, targeted audience, measurable results, interactivity, flexibility, brand building and integration with traditional marketing
In Digital Marketing with AI, you'll immerse yourself in a comprehensive curriculum covering the core principles of digital marketing alongside advanced AI techniques.
We offer various support channels, including Doubt Support, Email support, Communicating with Peers via our whatsapp groups and a Q&A Group will be there with our experts to resolve your queries.
Yes, you will receive a certificate of course completion and certificate of excellence after taking an online exam with us.Both certificates will demonstrate your dedication to learn the tools and strategy of digital marketing along with the latest tools and innovation of AI.
Yes, you will receive the recordings of the training for future reference or revision purposes.
No, There is no compulsion to attend every class but it's recommended to get the maximum benefit from the training. It's better to attend every class.
Capstone projects are there to help you to understand how you can practically implement each functions and strategy of digital marketing so its advised to follow the instruction given by the trainer during the session.Our trainer will guide you how to perform it by your own so that you can learn new skills or hone your existing skills.
Yes this training will help you to learn industry relevant knowledge and strategy which you can apply while starting a new job or even if you are already working professionally then this training will help you to grab new ways to complete your task of digital marketing with efficiency.
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